Social Isolation Policy
Becoming ‘architects of social connectivity’ through policy pledge
We at Morgan Sindall Later Living have launched a new social isolation policy in a bid to reduce loneliness within the UK’s ageing population.
As well as ensuring that our new purpose-built schemes are designed to provide opportunities for organic social interactions, we are also committed to working with wider partners to share information as to how they may be
able to benefit the wider community and contribute to delivering positive social impact.
The policy follows startling figures from a 2019 Age UK report which revealed that there are nearly 12 million people aged 65 and above in the UK, of which three million are over 75 and living alone. Over the next 20 years, it is predicted that the UK’s population of over 75 year olds will increase by nearly 75%, bringing its own set of challenges, including how to ensure older people remain active and engaged members of the community.
We have also committed to introducing technology to help combat feelings of loneliness amongst its scheme residents’ by enabling virtual social contact and integrating facilities that engage with and include the wider community.
Laurence Basturkmen, director of Morgan Sindall Later Living, said: “Social isolation and loneliness is a bigger issue than simply an emotional experience, it can have serious health implications, with research showing that it can be worse for us than well-known risk factors such as obesity, smoking and physical inactivity.
“The difficulties that we have faced as a nation over the past few months, have highlighted how important our social connections are to our wellbeing. We have been passionate about tackling social isolation since day one, but now more than ever, we’re aware that we must do more to ensure our older generations have access to appropriate social support systems and personal connections.”
With a rising ageing population, increased demand will be placed on health and social care services. Our aim is to help alleviate pressure which is a direct result of loneliness, demonstrating the clear social and financial benefits of
improving social connectivity to residents within its schemes and those living in the local community.
“The impact loneliness can have on our health is astounding, it can increase the likelihood of mortality by 26%, which is why there are two strands to our social isolation policy” added Laurence. “There is a focus on services, whether that’s providing access to health and social support, to things like group classes, workshops and 1-2-1 befriending schemes. Then there are the actual developments themselves and ensuring that they’re in appropriate locations so that residents have easy access to public transport, local facilities and communities that often they’ve lived in for many years.
“Ultimately, we will strive to become the architects of social connectivity and try to better the lives of those who live in our schemes and the local community.”
For the pdf version of the release please see link below